Importing is not difficult. It is unforgiving. The costly mistakes are nearly always made in the first three weeks, before a single unit has been paid for.
This field guide walks the whole path — finding candidate suppliers, separating traders from factories, reading a quotation for what it does not say, running a sample round that actually tests something, and calculating landed cost so the margin you planned is the margin you get.
What is inside
- A supplier vetting checklist, including the documents worth asking for
- How to read an FOB, CIF and EXW quotation, with worked comparisons
- A sample and quality-control round that catches real problems
- Freight, duties and landed cost, calculated properly
- Payment terms and how to stage them so risk stays balanced
- The red flags that should end a conversation
Who it is for
Founders placing their first international orders, and established retailers who have been quoted a price they cannot quite interrogate.
Format: PDF, with printable checklists.

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