Most beauty businesses do not have a pricing problem. They have a positioning problem, and pricing is where it shows.
This playbook is the material I use when I sit down with a founder who is busy, well reviewed, and still not making the margin the work deserves. It moves through four decisions in order: who the brand is actually for, what the treatment menu says about it, how the price list should be built, and what the client journey has to feel like on either side of the appointment.
What is inside
- A positioning exercise that takes about an hour and settles the question of who you are for
- Treatment menu structures that make the premium option the obvious one
- A pricing model with worked numbers, not theory
- The client journey, mapped from first enquiry to the fourth visit
- Notes on hiring and keeping a studio team
Who it is for
Salon and studio owners, independent practitioners, and beauty founders preparing to raise prices or reposition. No prior business training assumed.
Format: PDF, designed for screen and print.
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